Our western culture promotes the idea that you are either born with creativity or you aren’t. That creativity is like a special gift, or talent that is magically given to you at birth. In a logical sense, this idea is flawed as the history of human evolution has shown us that the fight for our existence is undeniably underpinned by problem solving.

It’s in our DNA

The survival of the homosapien race depended on the ability to create ways of hunting and gathering food. The building of habitats and solving survival problems. We are all creative. In different ways. Creativity isn’t secluded to the arts; the role of a business person, scientist, teacher, or mathematician, requires just as much creativity as the role of a fine artist. Each time you find a solution to a problem, you are employing creativity.

Nurture your creative nature

Your brain and its creativity is a muscle that needs to be trained. There are numerous activities you can do to develop your natural creativity and learn to be creative in new areas. Granted, you might not have the natural flair of playing an instrument, but rhythm and music theory can be learned. Likewise, the musician may not naturally find it easy to be creative in a business way, like the ability to innovate or create strategic solutions. 

Highly creative people exercise their creativity by actively proposing problems to create solutions. As a visual artist, I sometimes begin with idea. That idea is very abstract, the end product I make is concrete. The materials and processes I use along the way sometimes has limitations, which causes me to respond and react to them. The process alters the initial idea into something similar or entirely different from the place where I started. 

An idea is the seed of a creative process. The development of the idea is a often a mixture of trial and error, imagination and thought.

How to train creative thinking


Creative thinking books

The Art of Creative Thinking by Rod Judkins is an inspiring book which draws on an extraordinary range of reference points that creativity is within us all. Rod Judkins demonstrates how he has tutored business owners to be creative to solve business problems.

“A scuba diving company faces bankruptcy because sharks have infested the area. Solution? Open the world’s first extreme diving school.”

Surround yourself in nature

Throw your phone in the sea and dump your laptop. No, not literally, but free yourself from any technological distractions and immerse yourself in nature. Take a journal and a pen. Sit beside a tree. Write any thought that comes into your head, it doesn’t matter how odd the thought is, it may be the key to a creative idea.

Give yourself time

There’s sometimes a dip in creative energy after an exciting burst of creative ideas. This is known as creative block, or writer’s block. A lot of people give up after this phase, but you should persevere. Our best ideas often happen at spontaneous times, when we’re showering, cooking, driving, having a conversation with someone about a totally different topic. Scientists call this “the creative pause”, a seemingly idle moment that gives your subconscious mind the space and time to make connections. So baste those ideas with your creative juices and allow time to marinate.

Embrace mistakes, love absurdity

The nature of innovation ventures into the unknown, a creation of something we are not familiar with. Society has taught us to be afraid of making mistakes and laugh-off absurd concepts. Mistakes and crazy concepts lead to beautiful things. When the internet was born, the aim to be a detached realm of digital connectivity where people could escape, was laughed at in disbelief.

So if you lack creative confidence, challenge and believe in yourself. Be active in exercising the imagination with activities. Read a book of fiction.
Everyone is born with creative abilities.

If society has worn them out, get them back. Become creatively powerful.