DIGITAL MARKETING News

Putting pen to paper

Find the latest Digital Marketing, Design, Branding, Development and Technology news from CMA. Discover tomorrow, today. 

How To Market Your Tech Business: The CMA Approach

How To Market Your Tech Business: The CMA Approach

In the tech world, innovation is rapid and competition fierce. The pressure to excel in brand awareness and market share is therefore intense. If you found yourself saying “yes yes yes”, you’re in the right place.  How do we know this?    Because...

read more
How to build a creative marketing agency on a budget

How to build a creative marketing agency on a budget

Making the leap from freelancer to fully-fledged creative marketing agency is no mean feat. Whether you’re a designer, developer, copywriter or marketeer, having had the courage to start out as a freelancer in the first place takes courage, grit and determination. ...

read more
Marketing Tips 101: Sell the Benefits, Not the Features

Marketing Tips 101: Sell the Benefits, Not the Features

While the channels through which we deliver digital marketing change lanes faster than a cheetah driving a Ferrari, some pearls of wisdom stand the test of time. That’s because when you strip away all the razzle dazzle of an advertising campaign, one thing remains true…

read more
How to integrate marketing and sales using Hubspot

How to integrate marketing and sales using Hubspot

In the ever-evolving landscape of business, the timeless clash between marketing and sales continues. It’s been a battle filled with consequences – profits dwindling, harmony disrupted and enterprises fractured. But just like a Hob Nob dipped in a cup of tea, it’s...

read more