WHAT IS EMAIL MARKETING?
Email marketing allows you to send strategically composed messages en masse to the inboxes of a defined target market. Pick your message, pick the customers then communicate with them via their computers, phones and tablets.
CMA’s fully-integrated email marketing service covers every aspect of your campaign. The outcome? Custom email content which drives awareness, qualified leads and sales.
We can help you:
- Gather user data and aggregate into defined databases
- Strategise and plan individual email campaigns
- Create engaging email subject lines, mailer content and graphics
- Set up and introduce collaterals to email marketing software
- Create landing pages on your website to welcome email openers when they arrive
- Measure your campaign returns via analytics
Email marketing warms up business with greenhouse levels of transparency. It offers true measurability when it comes to generating reports and statistics.
You can see the overall performance of a campaign, what worked well and what needs tweaking to increase ROI next time round.
DID YOU KNOW?
- 44% of email recipients made at least one purchase in 2013 based on a promotional email
- There were 3.6 billion email accounts in 2013
- 64% of people say they open an email because of the subject line
IN OTHER WORDS
You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.