WHAT IS A CONTENT STRATEGY?
What content will help your customers? Where should it be displayed? How can we take content to reader and reader to content?
Content strategy answers these questions. It is the step which comes before we start penning articles, news and blogs.
The resulting content is therefore targeted and measurable, tailored around your brand and business goals.
The strategy team start by understanding you, your business, sector and goals. Getting to know you means we can communicate in a voice distinct to you and your brand.
User analysis enables us to profile your typical customer. Understanding their wants, needs and desires enables us to feed them a diet of informational content which whets their appetite and makes them want to come back for seconds.
SEARCH ENGINE OPTIMISATION
Research into the search terms your customers type into Google informs the creation of a keyword strategy. These valuable phrases are seamlessly sprinkled into your content output, fuelling your website in the search engines.
Where are your customers hanging out? Forums? Social media sites? Facebook? LinkedIn? Youtube? Defining these hot spots means we can take the content party direct to your audience then lead them back to the after-party at your website.
DID YOU KNOW?
- B2B companies with busy blog generate 67% more leads per month
- 75% of buyers prefer informal content to formal ads
- 61% are more likely to buy from a brand that outputs custom content
“A journey of a thousand miles must begin with a single step.”