WHAT IS CONTENT MARKETING?
When people are looking to make an informed purchase, they skip their TIVo Box past the adverts on television in favour of searching out useful content online.
The information they hunt down impacts on their purchase decision. This is why content marketing is now the mainstream for businesses small, medium and large looking to strike up rewarding conversations with customers.
Content marketing involves regularly powering your website and digital platforms with content people care about. We do this to:
- Turn you into a trusted online resource
- Build brand awareness and loyalty
- Fuel search engine optimisation
- Make you findable in the search engines
- Drive traffic and qualified leads
- Stimulate your social media streams
MAKE IT ABOUT THEM, NOT YOU
The strategised content we create at CMA doesn’t waste buyers’ valuable time pitching why your business is “the best”. We pen awesomely readable content which taps directly into people’s wants, needs and desires.
Educate, entertain and engage them with branded content and they’ll reward you with their custom. That’s our approach and, guess what, it works.
DID YOU KNOW?
- B2B companies with busy blogs generate 67% more leads per month
- 75% of buyers prefer informal content to formal ads
- 61% are more likely to buy from a brand that outputs custom content
IN OTHER WORDS
When something can be read without effort, great effort has gone into its writing.