WHY DO WE NEED CONTENT ANALYTICS?
When we publish content to your website and social platforms, how can we tell if it is performing in line with your content strategy and business goals?
Rather than being a simple shot in the output trackable and measurable.
CMA strategists set up goal-specific campaigns in your analytics account. This enables us to monitor your content returns:
- How is your content performing?
- Which content is driving the most search visibility?
- What content is being gobbled up on your social sites?
- How much traffic is it generating to your website?
- Which articles are guiding users down conversion funnels on your site?
The insights generated mean we also regularly assess and make informed, strategic tweaks to your content output as we go forward.
DID YOU KNOW?
- 78% of consumers believe that organisations providing custom content are interested in building good relationships
- 85% of B2C content marketers tailor their content
IN OTHER WORDS
Do not repeat the tactics which have gained you one victory, but let your methods be regulated by the infinite variety of circumstances.